Brave Bold
 |
 The Brave and The Bold 187 1982 NM 92 $3.99 Time Remaining: 26d 13h 51m Buy It Now for only: $3.99 |
 BRAVE AND THE BOLD 54 MID GRADE $61.00 (10 Bids) Time Remaining: 1d 20h 49m |
 Brave and the Bold 54 Robin Kid Flash Aqualad $28.00 (6 Bids) Time Remaining: 21h 46m |
 THE BRAVE AND THE BOLD BATMAN AND DEADMAN 79 $5.59 (1 Bid) Time Remaining: 1d 14h 28m |
 BRAVE THE BOLD 72 1967 The SPECTRE The FLASH 4th App SPECTRE VF+ $39.99 Time Remaining: 29d 21h 1m Buy It Now for only: $39.99 |
 THE BRAVE AND THE BOLD 41 DC COMICS MAY 1962 CAVE CARSON $4.99 Time Remaining: 16h 9m |
 BRAVE AND THE BOLD 72 FINE 1967 SPECTRE FLASH $0.99 (1 Bid) Time Remaining: 2d 20h 55m |
 Silver Age Brave and the Bold 2000 1 NM $1.35 Time Remaining: 28d 20h 36m Buy It Now for only: $1.35 |
 Lot of 56 BATMAN VINTAGE COMIC BOOKS Batman Detective Comics Brave Bold $46.00 (12 Bids) Time Remaining: 2d 21h 4m |
 THE BRAVE AND THE BOLD PRESENTS SUICIDE SQUAD SEPT 1961 VG $19.99 Time Remaining: 1d 21h 13m |
 Brave and the Bold 57 1st Appearance and Origin Metamorpho FN $2.08 (4 Bids) Time Remaining: 20h 3m |
 Best Of Brave And The Bold 1 6 Set Neal Adams Bob Haney Batman 1988 DC Comics $14.95 Time Remaining: 29d 10h 31m Buy It Now for only: $14.95 |
 Brave and The Bold 68 Bat Hulk Very Good Fine White pgs DC 11 66 $0.99 (1 Bid) Time Remaining: 5d 19h 51m |
 Brave and the Bold 42 1st Hawkman w Helmet Wings VG FN $1.36 (3 Bids) Time Remaining: 1d 4m |
 THE BRAVE AND THE BOLD 3 NEAR MINT $1.99 Time Remaining: 29d 20h 7m Buy It Now for only: $1.99 |
 Brave and the Bold 24 DC 1959 Low Grade Viking Prince by Joe Kubert $12.00 Time Remaining: 3d 12h 50m |
 The Brave and the Bold 70 Batman and Hawkman DC Comics Silver Age March 1967 $9.99 Time Remaining: 1d 20h 34m |
 The Brave and the Bold 54 1st app The Teen Titans Key Issue Silver Age VG+ FN $99.99 Time Remaining: 11h 45m |
 THE BRAVE AND THE BOLD 6 NEAR MINT $1.99 Time Remaining: 29d 20h 7m Buy It Now for only: $1.99 |
 BRAVE AND THE BOLD 61 VERY GOOD ORIGIN STARMAN AND BLACK CANARY 1965 $0.99 (1 Bid) Time Remaining: 4d 10h 36m |
 THE BRAVE AND THE BOLD 82 1966 DC COMICS METAMORPHO AND THE METAL MEN NICE $39.95 Time Remaining: 1d 10h 3m Buy It Now for only: $49.00 |
 THE BRAVE AND THE BOLD 1 NEAR MINT $1.99 Time Remaining: 29d 19h 51m Buy It Now for only: $1.99 |
 Brave and Bold 100 by DC Comics Bronze Age $0.99 (1 Bid) Time Remaining: 1d 20h 36m |
 THE BRAVE AND THE BOLD36 1961 HAWKMAN 3RD SILVER AGE APP 1ST SHADOW THIEF $99.95 Time Remaining: 1d 12h 16m Buy It Now for only: $120.00 |
 THE BRAVE AND THE BOLD 77 1968 DC COMICS BATMAN AND THE ATOM NICE SILVER AGE $19.95 Time Remaining: 1d 12h 16m Buy It Now for only: $24.00 |
 THE BRAVE AND THE BOLD 2 NEAR MINT $1.99 Time Remaining: 29d 19h 51m Buy It Now for only: $1.99 |
 THE BRAVE AND THE BOLD BATMAN AND TEEN TITANS 83 12 CENTS $5.59 Time Remaining: 1d 13h 41m |
 Brave and the Bold 64 1966 Batman $7.95 Time Remaining: 1d 21h 45m |
 THE BRAVE AND THE BOLD 4 NEAR MINT $1.99 Time Remaining: 29d 20h 7m Buy It Now for only: $1.99 |
 THE BRAVE AND THE BOLD 66 1966 DC COMICS METAMORPHO AND THE METAL MEN NICE $39.95 Time Remaining: 1d 12h 16m Buy It Now for only: $50.00 |
 THE BRAVE AND THE BOLD 83 1969 DC COMICS BATMAN TEEN TITANS NEAL ADAMS ART $39.95 Time Remaining: 1d 10h 24m Buy It Now for only: $49.00 |
 THE BRAVE AND THE BOLD78 1968 DC COMIC BATMAN WONDER WOMAN W BATGIRL NICE $34.95 Time Remaining: 1d 10h 3m Buy It Now for only: $45.00 |
 THE BRAVE AND THE BOLD 5 NEAR MINT $1.99 Time Remaining: 29d 20h 7m Buy It Now for only: $1.99 |
 BRAVE AND THE BOLD 77 1968 SILVER AGE G+ 44 YR OLD COMIC $0.99 Time Remaining: 1d 17h 3m |
 Brave and the Bold 43 VG Silver Age Comic Book Joe Kubert Gardner F Fox $19.99 Time Remaining: 2d 21h 35m Buy It Now for only: $44.95 |
 Brave and the Bold 52 GD 1964 DC Silver age War $11.00 Time Remaining: 28d 23h 17m Buy It Now for only: $11.00 |
 Brave and Bold 101 by DC Comics Bronze Age $0.99 (1 Bid) Time Remaining: 1d 20h 37m |
 THE BRAVE AND THE BOLD 86 1969 DC COMICS BATMAN DEADMAN NEAL ADAMS ART NICE $49.95 Time Remaining: 1d 18h 9m Buy It Now for only: $60.00 |
 Brave and the Bold 33 Wonder Woman Batgirl Zatanna BIG SCAN INCLUDED $23.99 Time Remaining: 29d 1h 39m Buy It Now for only: $23.99 |
 Brave and the Bold 65 FNVF Giordano Flash Doom Patrol Super Bright $15.00 Time Remaining: 22h 24m |
 BRAVE AND THE BOLD 47 1963 Strange Sport Stories FOX INFANTINO ANDERSON GIELLA $9.99 Time Remaining: 1d 19h 27m |
 Brave and Bold 103 by DC Comics Bronze Age $0.99 (1 Bid) Time Remaining: 1d 20h 39m |
 Brave And The Bold 20 DC Comics 1957 Viking Prince Silent Knight $24.00 Time Remaining: 19d 10h 32m Buy It Now for only: $24.00 |
 Brave and Bold 61 VGFN Anderson Origin Starman Black Canary Super Bright $15.00 Time Remaining: 4d 9h 29m |
 Brave and the Bold 58 G VG 1965 DC SEE FREE SHIPPING OFFER $8.99 Time Remaining: 1d 21h 45m |
 Brave and the Bold 149 Batman Teen Titans Robin Wonder Girl Kid Flash VERY FINE $4.99 Time Remaining: 4d 17h 30m Buy It Now for only: $4.99 |
 The Brave and Bold 33 VG F 1960 NICE COPY $0.99 (1 Bid) Time Remaining: 3d 21h 6m |
 DC Comics Brave and Bold 72 Spectre And Flash VF+ June 1967 4TH Spectre App $35.00 Time Remaining: 1d 9h 16m Buy It Now for only: $45.00 |
 Hawkman The Winged Wonder The Brave And The Bold 36 US Superhero Stamps Mint NH $2.99 Time Remaining: 1d 12h 24m Buy It Now for only: $4.99 |
 The Brave and The Bold 108 GD+ DC 1973 $3.50 Time Remaining: 8d 13h Buy It Now for only: $3.50 |
 DC Comics Brave and Bold 50 GD VG Oct 1963 Green Arrow Manhunter From Mars $14.00 Time Remaining: 1d 16h 50m Buy It Now for only: $18.00 |
 THE BRAVE AND THE BOLD NO 21 DC SUPERMAN NATIONAL COMICS LOOK FREE SHIPPING $35.99 Time Remaining: 3d 22h 42m Buy It Now for only: $43.99 |
 Brave and the Bold 53 Atom Flash $19.99 Time Remaining: 3d 23h 49m Buy It Now for only: $19.99 |
 Brave and Bold 62 VGFN Anderson Origin Starman Black Canary Huntress Wildcat $14.00 Time Remaining: 4d 9h 29m |
 BRAVE and the BOLD Starring BATMAN BLACK LIGHTNING 163 LK CHEAP $1.49 Time Remaining: 1d 18h 23m |
 THE BRAVE AND THE BOLD49 1963 DC COMIC STRANGE SPORTS STORIES NICE SILVER AGE $34.95 Time Remaining: 1d 12h 16m Buy It Now for only: $39.00 |
 Brave and the Bold 1955 1st Series 30 PR $49.00 Time Remaining: 15d 2h 47m Buy It Now for only: $49.00 |
 THE BRAVE AND THE BOLD 200 COMIC BATMAN ROBIN ANNIVERSARY BRONZE $2.99 Time Remaining: 1d 21h 35m |
 DC Comics Brave and the Bold 58 METAMORPHO $4.99 (1 Bid) Time Remaining: 5d 12h 45m |
 Brave and the bold 38 49 yr old DC SuicideSquad 675 $82.50 Time Remaining: 29d 14h 37m Buy It Now for only: $82.50 |
 THE BRAVE AND THE BOLD 67 1966 DC COMICS BATMAN AND THE FLASH 1ST TEAM UP NICE $59.95 Time Remaining: 1d 18h 10m Buy It Now for only: $70.00 |
 Brave the Bold 122 Batman vs Swamp Thing $3.00 Time Remaining: 21h 2m |
 Brave and the Bold 1955 series 98 very good comic $5.99 Time Remaining: 1d 13h 19m |
 Brave and the bold 61 Starman Origin VF 80 $87.50 Time Remaining: 29d 14h 37m Buy It Now for only: $87.50 |
 Brave and the Bold 1955 series 178 fine to very fine $2.99 Time Remaining: 1d 15h 22m |
 Brave and the Bold 1955 series 140 very good comic $3.99 Time Remaining: 1d 15h 22m |
 Brave and the Bold 1955 1st Series 70 GD $5.40 Time Remaining: 22d 16h 42m Buy It Now for only: $5.40 |
 Brave and the Bold 1955 series 142 very good comic $2.99 Time Remaining: 1d 15h 22m |
 Brave and the Bold 1955 series 154 very good comic $2.75 Time Remaining: 1d 15h 22m |
 THE BRAVE THE BOLD 86 1969 Batman team up Neal Adams Deadman $9.60 Time Remaining: 14d 19h 22m Buy It Now for only: $9.60 |
 Brave and the Bold 1955 series 182 very fine comic $9.99 Time Remaining: 1d 15h 22m |
 Brave and the Bold 1955 series 189 fine comic $2.99 Time Remaining: 1d 15h 22m |
 Brave and the Bold 1955 series 193 Canadian variant fine comic book $6.00 Time Remaining: 1d 15h 22m |
 DC The Brave And The Bold 109 1973 Batman The Demon $2.00 Time Remaining: 29d 20h 25m Buy It Now for only: $2.00 |
 Brave and the Bold 1955 series 196 Canadan variant very good comic book $4.50 Time Remaining: 1d 15h 22m |
 The Brave and the Bold No 96 DC Silver Age Comic Book $5.99 Time Remaining: 1d 12h 48m |
 Brave and the Bold 46 G VG Strange Sports Basketball $10.00 Time Remaining: 20d 19h 29m Buy It Now for only: $10.00 |
 Brave Bold 122 featuring Swamp Thing $6.95 Time Remaining: 1d 21h 35m Buy It Now for only: $7.65 |
 LOT of 56 Vintage BATMAN COMIC BOOKS Detective Comics Brave Bold Batman $0.99 (1 Bid) Time Remaining: 6d 21h 31m |
 The Brave and the Bold Bronze Age Issue 152B Batman Issue 351 $0.13 Time Remaining: 14h 11m |
 Brave and the Bold 1955 1st Series 66 VG+ $9.50 Time Remaining: 22d 16h 42m Buy It Now for only: $9.50 |
 LOT OF 4 BATMAN DC comic books DETECTIVE SILVER BRAVE AND BOLD robin super hero $0.99 Time Remaining: 3d 17h 27m |
 UNRESTORED BRAVE BOLD 100 02 03 1972 CGC 65 OFF WHITE TO WHITE PAGES $24.99 Time Remaining: 1d 16h 3m |
 Brave and the Bold 1955 1st Series 155 FN $2.00 Time Remaining: 22d 16h 55m Buy It Now for only: $2.00 |
 3 BRAVE AND THE BOLD COMICS NO 42 W HAWKMAN 65 AND 67 BATMAN $24.99 Time Remaining: 1d 22h 35m Buy It Now for only: $34.99 |
 Brave and The Bold 80 Nov 1968 Batman Creeper CGC 94 Signed by Neal Adams $324.99 Time Remaining: 6d 12h 24m Buy It Now for only: $375.00 |
 THE BRAVE AND THE BOLD37 1961 DC COMICS TASK FORCE X SUICIDE SQUAD SILVER AGE $79.95 Time Remaining: 1d 10h 3m Buy It Now for only: $99.00 |
 Brave and the Bold 124 Batman Sgt Rock Team Up Jim Aparo art GOOD VERY GOOD $1.99 Time Remaining: 5d 22h 22m Buy It Now for only: $1.99 |
 THE BRAVE AND THE BOLD53 1964 DC COMIC THE ATOM AND THE FLASH NICE SILVER AGE $34.95 Time Remaining: 1d 10h 3m Buy It Now for only: $45.00 |
 THE BRAVE AND THE BOLD51 1964 DC COMIC AQUAMAN AND HAWKMAN NICE SILVER AGE $74.95 Time Remaining: 1d 10h 3m Buy It Now for only: $99.00 |
 Brave and the Bold 189 Batman Rose Thorn Nemesis Jim Aparo art VERY FINE $2.99 Time Remaining: 5d 8h 34m Buy It Now for only: $2.99 |
 BRAVE AND THE BOLD 59 CGC NM+ 96 WHITE PGS KEY ISSUE 1ST BATMAN TEAM UP $385.00 (10 Bids) Time Remaining: 6d 17m |
 Brave the Bold 72 CGC 90 ow Spectre Flash DC Silver Age Comic JLA $29.88 (5 Bids) Time Remaining: 7d 19h 54m |
 THE BRAVE AND THE BOLD73 1967 DC COMICS AQUAMAN AND THE ATOM NICE GRADE $49.95 Time Remaining: 1d 12h 16m Buy It Now for only: $60.00 |
 BRAVE AND THE BOLD 71 FINE+ AND 78 FINE+ THREE MORE BARGAIN $50.00 Time Remaining: 5d 14h 43m Buy It Now for only: $50.00 |
 Brave and the Bold 171 CGC 98 1980 with Scalphunter ad Nemesis Back Up Story $39.95 Time Remaining: 1d 20h 23m Buy It Now for only: $45.00 |
 BRAVE AND THE BOLD 116 DC 100 PAGE HIGHER GRADE COPY $4.25 (2 Bids) Time Remaining: 1d 20h 20m |
 BRAVE AND THE BOLD 73AQUAMAN AND THE ATOMGREAT COVER500 $5.00 Time Remaining: 25d 23h 14m Buy It Now for only: $5.00 |
 Brave Bold 98 Batman Phantom Stranger $8.95 Time Remaining: 1d 21h 33m Buy It Now for only: $9.85 |
 THE BRAVE AND THE BOLD 72 1967 DC COMICS THE SPECTRE AND THE FLASH NICE GRADE $39.95 Time Remaining: 1d 18h 10m Buy It Now for only: $50.00 |
Brave Bold
Bold: How to be brave in business and win. CUSTOMER EXPERIENCE
Written by Shaun Smith and Andy Milligan, authors of Bold: How to be brave in business and win.
Customer experience is everything your brand does. It can make or break your business.
"From the store windows, the store touch-points, the website, social media or a magazine: it has to be one pure customer experience, not just to gain market share but to gain mind share" Angela Ahrendts, CEO Burberry.
Customer experience as a concept has been around for over ten years now but it is still often confused with CRM or considered to be a fancy new name for customer service. In fact, as the research for our book ‘Bold- how to be brave in business and win' shows, the brands that are transforming markets are doing so because they see everything they do as part of the customer's experience.
Never have consumers had so much choice. You can buy whatever you want, whenever you want from hundreds of suppliers. Because of the fierce competition and the efforts of organizations to improve their performance over the past few years, service is generally good too. But good is not good enough. To get the ‘share of mind' that Angela Ahrendts talks about, you have to be different to your competitors-in fact, you have to be dramatically different. Only then will you create an ‘indelible memory' to quote Tom Ford, that puts your brand at the forefront of your customers minds whenever they need the kinds of products or services that you offer.
The challenge for organizations is how to design and deliver this kind of experience so that it works every day across every touch-point. The bigger the organization the harder it is. So how do the ‘Bold' brands do it?
Firstly be very clear what your brand stands for and make that as distinctive as possible. As Robert Stephens, the founder of technology support company the Geek Squad advises; "This is where companies go wrong; they don't take a bold enough point of view. That's what brands are for, to make you distinct from other entities". The Geek Squad does this through their employees who they call ‘Agents' These employees are dressed in a distinctive ‘geek like' uniform and carry police style badges bearing the company promise ‘We'll save your ass'.
Secondly, deliver the promise through a customer experience that creates iconic moments for your brand. Blandness is the enemy of creating a memorable experience so it is important to choose to invest in creating touch-points that become hall-marks for your brand. Six Senses, the luxury resort operator frequented by celebrities, promises ‘Intelligent Luxury'. By this it means luxury that is natural rather than ostentatious; more ‘conscientious consumption' than ‘conspicuous consumption'. A brand hallmark is when guests arrive at the resort their designated host will invite them to take their shoes off and drop them into a bag labelled ‘No News. No Shoes'. For the duration of their stay guests get to enjoy walking barefoot on the powdery sand even in the restaurant and bars. And by the way, the ‘no news' part means just that-unless guest particularly request it they will not have their peace disturbed by CNN or newspapers. That is true luxury if you usually live in the full glare of the media.
Thirdly, empower your people to deliver a consistent ‘experience' not a formulaic response. The fundamental benefit that a brand bestows is predictability. If you want to really upset your customers provide them with wildly different experiences from location to location, day to day or between one service provider to another. The response therefore, from many organizations has been to seek to control the experience by standardizing it. In many cases these service standards have been set at the level of the lowest common denominator and thereby created robotic service encounters. ‘Have a nice day' has become a symbol of this ‘design by numbers' approach to customer experience. The right answer is to keep a tight control over what your brand promises and the design of the experience but to give freedom to your people to behave in a way that will meet individual customer needs. Burberry has approached this by buying back franchises to have greater control over the brand whilst investing in training its people in the ‘Burberry Experience' so that they have the knowledge and skills to deliver the desired experience.
Fourthly, make the marketing of your brand a dramatic experience. Ever been stuck behind a tractor? Not the fastest or most exciting things are they? Unless they're a JCB that is. This manufacturer of industrial vehicles was so excited about the powerful diesel engines they had developed for their range of diggers that they wanted to create a customer experience that would dramatize the benefits. How? By building a vehicle that would use their diesel engines to break the land speed record. With the fastest man on earth, Flight Commander Andy Green, at the wheel, Dieselmax reached 670km an hour on the salt flats of Utah. JCB also puts on ‘Dancing Digger' events around the world where these 8 tonne machines perform synchronized balletic displays to showcase their manoeuvrability. Sir Anthony Bamford, JCB's Chairman, calls it ‘selling the sizzle' and it has helped them achieve sizzling results.
Finally, align marketing, operations and HR around the customer experience. In many organizations the customer experience is fragmented. One function owns the contact centre, another runs the retail operation whilst marketing communicate new propositions forgetting to first ensure the front-line can deliver them. Worse still, management announce a new customer experience initiative only to back-track at the first sign of pressure on the share price. One organization that understands this need to take a sustained approach is the mobile phone operator O2. It is the market leader in the UK and has achieved the highest level of advocacy in the segment. It has done so through aligning its marketing, operations and HR function behind the brand promise of ‘Helping customers connect' The brand realizes that in order to deliver this promise it has first to ensure that it is lived internally. As Ronan Dunne, O2's CEO says:
"When you embark on the journey you can't stop halfway and say, ‘You know what, I believe in customer experience, but I'm not going to do that' or ‘we can't afford to do that', because it only works when it all works." Ronan Dunne, O2
The big lesson we learn from BOLD brands is this: it is only through taking a holistic view of the customer experience, one that aligns all functions and transcends all channels that you can achieve the kind of mind-share that Angela Ahrends talks about. But when we you do that the results will be remarkable.
© Shaun Smith and Andy Milligan. Bold: How to be brave in business and win. Kogan Page. 2010
You can download the free ‘Bold: How to be brave in business and win' iPad app from the Apple Store to compare your own organization with the bold brands.
To see a video of the app being used go to www.boldthebook.com.
Bold: how to be brave in business and win is published by Kogan Page in April 2011.
Shaun Smith is founder and partner at smith+co the customer experience specialists. Andy Milligan is an international consultant on brand and business culture.
About the Author
Business Bookshop offers wide range of books and ebooks full of valuable tips for your business or career. Titles includes topics related to marketing and sales, management, career development, finance and economics.
is bush more couragious,brave, bold than Saddam?
No, he's a yellow-bellied COWARD.
ETA: If they institute a draft, put him first in line to fight in Iraq! How long do you suppose he would last? Ducking shoes and ducking ammo are two very different things.
Batman: The Brave and The Bold with Scooby Doo