Companion Tonto
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 Lone Rangers Companion Tonto 19 FN Sup Brt Spaulding $7.00 Time Remaining: 1d 20m Buy It Now for only: $7.00 |
 1950s Lne Rangers Companion TONTO 19 Dell Comic Book G L4201 ARRI $5.00 Time Remaining: 29d 19h 17m Buy It Now for only: $5.00 |
 Lone Rangers Companion Tonto 1951 16 PR $1.90 Time Remaining: 25d 13h 23m Buy It Now for only: $1.90 |
 The Lone Rangers Companion Tonto 4 VG $9.99 Time Remaining: 5d 10h 41m Buy It Now for only: $9.99 |
 Lone Rangers Companion Tonto Dell Comic 14 Golden Age 1954 Poor $9.99 Time Remaining: 11d 8h 9m Buy It Now for only: $9.99 |
 Lone Rangers Companion Tonto 16 Very Good + Dell Publ $12.00 Time Remaining: 17d 12h 6m Buy It Now for only: $12.00 |
 Lone Rangers Companion Tonto 1951 17 FN $16.90 Time Remaining: 25d 13h 23m Buy It Now for only: $16.90 |
 Lone Rangers Companion Tonto 1951 31 VG $9.05 Time Remaining: 25d 13h 24m Buy It Now for only: $9.05 |
 Tonto the Lone Rangers Companion nov jan 1957 fair to good cond $3.98 Time Remaining: 3d 11h 45m Buy It Now for only: $3.98 |
 Comic Lone Rangers Companion TONTO 19 May June 1955 $2.69 Time Remaining: 28d 12h 29m Buy It Now for only: $2.69 |
 Lone Rangers Companion Tonto 19 VG+ Sup Brt Spaulding $6.00 Time Remaining: 1d 20m Buy It Now for only: $6.00 |
 Lone Rangers Companion Tonto 19 VGFN Sup Brt Spaulding $7.00 Time Remaining: 1d 20m Buy It Now for only: $7.00 |
 LONE RANGERS COMPANION TONTO 21 50 VGF 1956 DELL WESTERN $12.00 Time Remaining: 24d 21h 36m Buy It Now for only: $12.00 |
 TONTO 19 1955 DELL COMIC lone rangers companion $22.50 Time Remaining: 11d 48m Buy It Now for only: $22.50 |
 Lone Rangers Companion Tonto 21 1956 Near Mint Minus 92 Western Comic $45.00 Time Remaining: 6d 15h 36m Buy It Now for only: $45.00 |
 Lone Rangers Companion Tonto 19 VG+ 45 1955 Dell $7.50 Time Remaining: 26d 17h 8m Buy It Now for only: $7.50 |
 Lone Rangers Companion Tonto 1951 5 FN $40.45 Time Remaining: 25d 13h 23m Buy It Now for only: $40.45 |
 LONE RANGERS COMPANION TONTO 25 50 VGF 1956 DELL WESTERN $12.00 Time Remaining: 24d 21h 36m Buy It Now for only: $12.00 |
 LONE RANGERS COMPANION TONTO 24 50 VGF 1956 DELL WESTERN $12.00 Time Remaining: 24d 21h 36m Buy It Now for only: $12.00 |
 1955 DELL THE LONE RANGER S COMPANION TONTO 19 COMIC $11.99 Time Remaining: 18d 13h 56m Buy It Now for only: $11.99 |
 TONTO 23 Lone Rangers Companion DELL COMICS $12.60 Time Remaining: 20d 19h 46m Buy It Now for only: $12.60 |
 The Lone Rangers Companion Tonto 23 1956 $7.95 Time Remaining: 9d 17h 9m Buy It Now for only: $7.95 |
 TONTO 19 Lone Rangers Companion DELL COMICS $15.12 Time Remaining: 20d 19h 47m Buy It Now for only: $15.12 |
 DELL COMIC 1957 LONE RANGERS COMPANION TONTO ISSUE 25 $19.99 Time Remaining: 19d 7h 48m Buy It Now for only: $19.99 |
 The Lone Rangers Companion Tonto 25 1957 $8.95 Time Remaining: 9d 17h 10m Buy It Now for only: $8.95 |
 DELL COMIC 1953 LONE RANGERS COMPANION TONTO ISSUE 11 $24.99 Time Remaining: 28d 23h 59m Buy It Now for only: $24.99 |
 The Lone Rangers companion Tonto 32 Dell 1958 $6.65 Time Remaining: 25d 18h 36m Buy It Now for only: $6.65 |
 TONTO 21 1956 DELL COMIC lone rangers companion $22.50 Time Remaining: 11d 44m Buy It Now for only: $22.50 |
 TONTO LONE RANGERS COMPANION 23 VG 40 1956 DELL WESTERN COMIC $15.79 Time Remaining: 19d 11h 2m Buy It Now for only: $15.79 |
 LONE RANGERS COMPANION TONTO 12 NEAR MINT 94 $89.99 Time Remaining: 17d 10h 35m Buy It Now for only: $89.99 |
 LONE RANGERS COMPANION TONTO 19 NEAR MINT 94 $89.99 Time Remaining: 17d 10h 36m Buy It Now for only: $89.99 |
 TONTO 5 THE LONE RANGERS COMPANION GRIZZLEY BEAR ATTACK RARE 1952 DELL VG $34.99 Time Remaining: 4d 15h 36m Buy It Now for only: $34.99 |
 TONTO 5 THE LONE RANGERS COMPANION GRIZZLEY BEAR ATTACK RARE 1952 DELL G VG $29.99 Time Remaining: 4d 15h 36m Buy It Now for only: $29.99 |
 TONTO COMICS 2 THE LONE RANGERS COMPANION INDIAN FIGHT CVR 1951 G VG DELL $24.99 Time Remaining: 4d 15h 36m Buy It Now for only: $24.99 |
Companion Tonto
Proper Packaging Design Can Improve More Than Your Bottom Line
Ron had a unique way of making boxes fit his custom-made marble sinks: He used a box knife.
Granted, it wasn't the most efficient means of forming the folds over his precious cargo, but it served the purpose and, for Ron's crew, it was good enough.
When I walked in his shop it was obvious Ron had a booming business. It was also obvious his current box supplier was lacking in creative design skills; hence the box knife.
And so, with Ron's permission, we loaded a sink or two in the car and headed back to our design room in Seymour, Indiana. Our team of design experts whittled away — not with a razor-encased contraption, but with a high-priced, computer-driven cutting board.
The end result amazed Ron. The new box formed perfectly over his various products. It was stronger and cheaper to boot. What's more, we added cut-out handles to accommodate Ron's crew which included a few gals who toted the hefty boxes once they were filled with sinks. One handle on the side; one on the end — made perfectly to fit the arm spans of the Ron's workers.
A common feat
It's typical. Guys like Ron know that packaging is an important aspect of their business. But, alas, they're serviced by box salesmen who know more about closing a deal than designing boxes.
That where I come in.
I earn my keep by showing manufacturing companies how to save money by improving their packaging.
A company in Columbus, Indiana — my home turf — was shipping its goods in plain brown boxes; the same boxes that displayed their products on store shelves.
The purchasing agent was encouraged to test white boxes (the color is actually clay, but looks white to shoppers) to see if sales improved. Scepticism was, of course, expected. Clay boxes are, after all, more expensive than the normal brown fare. But once the test was run, and furniture displayed in clay boxes out-paced identical product in brown boxes, the buyers saw the light. Gone were the brown boxes. They were replaced with the more expensive clay-colored boxes. The reason? The substantially increased furniture sales more than paid for the higher-priced new packaging.
Lone Ranger of boxes
When I was a kid I imagined myself being the Lone Ranger. One feat at a time I would save the day then ride off in the sunset with my faithful companion, Tonto.
Turns out that box selling differs little from the Lone Ranger, except I drive a car and not a horse, and my partner is a box designer, not a faithful Indian companion.
The scourge of the packaging industry isn't the black-hatted villain from the old westerns. Rather, the problem lies in less-then-competent design. A few subtle changes in box design can save money in labor while earning money by presenting a positive product display.
At Boxes.me our goal is to save our clients more than cold cash. We strive to remove the aggravation of working with poorly-crafted containers, shallow designs and, yes, box knives. Our goal is to improve the entire packaging process. Sometimes we save our clients by providing them less expensive boxes. More often we target their bottom line with workable solutions that can only be delivered by a top-notch design team.
About the Author
Kenn Gividen provides packaging solutions to companies in Indiana, Kentucky, Ohio and Illinois. He can be reached at 812-374-8874 or at Boxes.me
The Lone Ranger Fights On