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Retailer Promotional

Appliances Tend To Simple Promotional Packaging (with Photos)

Map: The appliance store started its year-end sales battle

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Business

Authorities have new restrictions on promotions, new strategies to promote chain stores

Known as "the third season of gold," said the end of the year approaching, the stores began lowering the price of household appliances, big discount, started its year-end sales battle. First of all, have chosen to take

LCD TV

"Surgery", in particular, joint brand. Following the large and medium will be a 40-inch Sony LCD TV from the 9990 yuan raised to 7,999 yuan after the end of Suning promotions, some of the joint venture brand 42-inch LCD TV prices to 8,000 yuan less, up to 50%.

Promotions and new restrictions

States United States

On the 6th of this month released its first New Year's consumer electronics market promotion programs, from now on officially launched its biggest price cuts before the end of promotion. It is understood that the maximum decrease of 60% of sales, activity during the day none other varieties of goods, new products will be different, mobile phones, flat panel TV,

Refrigerator

,

Small appliances

Sharing profit margin and so on average more than 30%, 60% expected to be reduced. While Suning all categories

Electrical

Also has a different range of benefits, 3C products the highest drop 30%

Life

Appliances,

TV

,

Air conditioning

Ice minimum 5 fold washing products.

Unlike previous years, this year's promotional activities, such as "buy one dollar phone, hair dryer limited limited sales", "TV 388", "32-inch LCD TV 2999 yuan only 5 sets of" such a promotion

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Does not allow to happen again. Recently, the Ministry of Commerce

Office

Office promptly issued a "Further specification work in the retail business promotions emergency notice", local competent commercial departments in conjunction with Development and Reform Commission (price), public security, taxation, industry and commerce according to "conduct retail promotions

Management

Measures "such as relevant regulations, the recent promotion of the regional retail enterprises conduct a comprehensive inspection and take practical measures to require

Business

Enterprises do not organize easily cause traffic jams, personal injury, time-limited disorder limited promotion. It is understood that some cities also provide the retailer opened Dianqing, festivals, seasonal and other reasons to carry out large-scale promotional activities should be 5 working days in advance to the local public security public security departments for the record, and provide promotions

Security

Security work in the program and emergency response plans and other material. The single-store business area of 3,000 square meters of retail, with new stores opening, festivals, business anniversary in the name of carrying out promotional activities should be within 15 days after the promotion, the promotion of its explicit content, to the premises where the county level and above (including county) the provincial department. Such a provision to the end of almost crazy promotions in a timely manner spoke the magic spell to promote a more formal and orderly.
About the Author

I am an expert from China Manufacturers, usually analyzes all kind of industries situation, such as bacl2 , cloride.

why integrate backward so late in the product life cycle?

The supermarket industry in north America is brutally competitive some retailers are inverting heavily in creating their own brands, private labels. The limited distribution of these brands makes it uneconomical to match the national brands massive promotional campaigns, and these brands have built formidable brand equity over the decades. It would seem, a folly to enter their markets, not to mention the negative effect on trade relations of competing with one's own suppliers. why integrate backward so late in the product life cycle?

The supermarket industry is, for the most part, a mature industry. The industry went through the classic growth life cycle. When domestic store growth stagnated, they grocers tried to boost same-store sales by offering more services (e.g. organic produce, dry-clean pickup, upgraded deli/wine sections). After competitors essentially matched these moves, the return on investments for these revenue enhancers fell.

Where does one go when there are fewer revenue opportunities? Cut costs. You're starting to see an erosion of low turnover/loss generating SKUs, evolution of self-checkout and push toward more private label goods.

Margins on name-brand grocery items are quite low. Some margin can easily be picked up by offering private label brands, which retails for less but costs even less to produce. While grocers can hurt their vendor relations by offering a wider selection of private label, that's where the money is. In short, the backward integration is the classic move of a mature industry - cost focus (because revenue growth is not an option).

TCM 2 Retailer Promo Tape December 1986